Domain Name Lab is quintessentially America, an enduring contender when it comes to innovation. We are an ever-expanding jewel box of affordable signature domain names, with the major focus on start-ups and small-to-medium businesses looking to establish an online presence. Catering to professional domainers is secondary to our mission. Instead, we favor names that pay homage to what is so transformative about the Internet as a force driving the economy forward.

It's become increasingly obvious that the world belongs to entrepreneurs who speak the languages of social media and Web science, those who have concluded that domain names are the lingua franca of the World Wide Web. Which is why we give due focus to domain names that empower advertisers who create social media campaigns, branded environments and apps.

Celebrating start-ups and their founders is central to our mission. Helping Americans rise from the economy's lower echelon is important. Given the positive power of the Internet, and the pivotal place of domain names in that arena, our objectives include the offering of Web addresses that can get even the smallest of enterprises in-the-loop. (Most of the Web monikers coming out of Domain Name Lab are considered midscale, placing them above economy prices but considerably below upscale and luxury.)

Here at Domain Name Lab we are ever mindful that the most successful countries across the globe are those most open to the World Wide Web through-put. It remains the most effective path to expand the digital footprint of your established (or fledgling) brand! However, success entails more than a viable business model and a giant avatar looming over Times Square. The price of admission to the movers and shakers club is a Web address to match. That's where we can likely be of assistance.

Look around you. So many of the existing domain sales organizations are about as interesting, and as personal, as a box of paper clips! In an era of often soulless cookie-cutter name creation and marketing, we humbly seek to be a cut above, offering an acceptable shot of flair in an otherwise dressed-down industry culture. Though art and commerce are not particularly happy bedfellows, Domain Name Lab will continue to try being a shining exception to that rule.